Meet Noura
The nutrition
coach that
remembers your week.
Send a meal or scale photo. Noura estimates calories and protein, tracks your weight and activity, and checks in before your day drifts.
Launching on iPhone soon. No spam — one email when we go live.
How it works
Three seconds. That's your part.
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Snap it
Photograph your plate — or just type it. No database to search, no grams to weigh, no scrolling through generic entries.
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Noura checks the work
Noura estimates calories and protein, then checks the result against real food data instead of pretending every photo is perfect.
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Noura coaches
You get the numbers and one useful next move. Then Noura remembers the pattern, so tomorrow's advice knows about today.
01 · Proactive
Most apps wait. Noura checks in first.
Tracking breaks when the app is silent. Noura keeps the day moving with timely, low-pressure coaching.
Two weeks in — down 1.3 kg, right on pace. Your body needs a little less now. Here's what I'd change:
02 · Memory
Noura gets better because she remembers.
Most apps reset every morning. Noura keeps a running picture of your meals, preferences, routines, and stalls.
Same meal. Different coach. Memory is what turns tracking into coaching.
03 · The whole picture
Noura doesn't just count what you ate.
Food is one signal. Noura reads meals, weight, steps, workouts and sleep together — the way a real coach would.
- Walk 8,000 steps and there's more room in today's budget. Move less and Noura notices the tighter day.
- Sleep under six hours for a week and Noura connects it to a stall before you blame dinner.
- Photograph the scale and Noura tracks your 7-day trend, not one noisy morning.
This week
Noura connects the signals.
5 of 7 nights under target
Your food was on point. Sleep is the story behind the stall.
One picture. Not four apps and a guess.
04 · A real coach
Ask Noura anything.
Not a search box. A coach who answers from your data and tells you the why, not just the number.
Noura answers from your data, not a script.
Everything else
The parts that make coaching stick.
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Photo logging
Send a photo or type a meal. Noura estimates calories and protein without a database search.
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Weight by photo
Point your camera at the scale. Noura reads the number and tracks the trend by week.
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Proactive check-ins
Morning check-ins, meal reminders, evening recaps, and weekly reviews keep the app from going quiet.
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Built around you
Noura factors in your body, goal, pace, preferences, and health context without pretending to replace a clinician.
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Apple Health, in the loop
Steps, workouts, and sleep shape the coaching instead of sitting in a chart you never open.
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Noura catches patterns
Protein gaps, weekend splurges, low-sleep stalls. Noura raises them in conversation, not as nagging alerts.
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Built for real food
Home cooking, restaurant meals, Indian food, burgers, bowls, snacks. Real plates, not just chicken and broccoli.
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Honest estimates
Photo calories are estimates. Noura watches trends, lets you correct meals, and flags uncertainty.
Honest answers
The questions you're actually asking.
Are the calorie numbers exact?
No photo system is, and Noura won't pretend otherwise. What matters is the trend across days — a steady 150 over shows up on the scale whether any single estimate is perfect or not. Noura coaches the pattern, and cross-checks every estimate against a verified database to catch the howlers.
Is this just another app I'll quit in two weeks?
Most apps wait for you to open them. Noura checks in — a morning brief, a flag when your week is drifting, a nudge when you go quiet. The habit gets built with you, not left to your willpower.
What happens to my health data?
Your meals, weight and activity stay on your account and are used to coach you — not sold, not shared, not used to train models outside your account. You can delete everything whenever you want.
Why should I trust an AI with food and weight?
You shouldn't trust it blindly. Noura treats photo calories as estimates, lets you correct meals, watches trends across days, and keeps coaching practical instead of pretending a single photo is perfect.
Is the coaching real, or canned replies?
Noura isn't a human and won't pretend to be. What Noura does is notice what a good coach would — the skipped meal, the three-week pattern, the salty dinner behind this morning's jump — and answer with one specific observation and one thing to try. Not a motivational quote.
Meal photos, scale photos, activity context, and a coach who checks in first.
Built for the food you actually eat.
Be there when Noura launches.
Launching on iPhone soon. No spam — one email when we go live.